The TradeOff Platform
TradeOff initially enables potential customers to test-drive decentralised applications in the virtual world and in their ideal context. Tradeoff uses kinaesthetic learning (learning to doing) and premium gamification techniques to achieve this.
Test-Drive and Transition
At the core of the TradeOff platform is a premium game: The Game of Money and Life. The individual navigates through realistic scenarios where they encounter financial and lifestyle events and “trade-off” decisions that require them to choose and test-drive decentralised applications and other products from daily life.
Grow Mainstream Adoption
TradeOff uses a business to business distribution model to customers and employees. TradeOff uses the decentralised application’s existing customer base and leverages it by the “friends and family’ program and cross connecting to other application’s (non-competitor) customer bases. TradeOff augments this audience with global transmedia engagement events including reality TV formats, feature documentaries, e-sports and tournaments.
TradeOff's participants have fun, get much better and more cost effective services. For those using financial services based decentralised applications, the individual can add as much as $US200,000 to their retirement funds and have a trusted source of knowledge. Decentralised applications get to the mainstream audience, securing their long term future and competitive advantage. They also increase customer engagement, loyalty and share of wallet. Knowledgeable customers are lower risk, lower cost customers. TradeOff protects existing customers from competitors’ digital tactics. TradeOff gives customers full access to your product range every time they play the game. TradeOff improves the cost effectiveness of marketing and advertising expenses and is fully transparent and accountable. TradeOff also is ideal for testing and launching revised and/or new products and augmenting existing sales and marketing campaigns. TradeOff also reduces the litigation risk and costs. (Set out to the right is an example of the benefits that TradeOff brings to a financial services decentralised application.)