The TradeOff platform engages your customers with entertainment, fun, knowledge and ultimately, being able to make more money in the real world. At its heart is a game that generates competitive pressures and challenges that encourage players to explore and test-drive new financial products. It also provides the social environment and communication channels for your customers to share their experience with friends and family, even if they are not currently your customers. Personal referrals such as these are the new marketing paradigm. TradeOff retains your customers’ engagement through one or more of the six digital media available within the TradeOff platform.
HOW IT WORKS
We provide you with the core platform and then customise it to your product range and commercial objectives. You invite your your customers and your community into the game. You also decide what benefits they receive, which of your products they can use what incentives you will offer them. No other institution can access your game environment, your clients or your products.
TradeOff is world class innovation in financial services. It is also disruptive, creating opportunities for early adopters and threats for everyone else. It is loads of fun, highly educational, great for business and proudly Australian. TradeOff is designed by the world’s best software designers together with education specialists and financial services marketing experts. It is continually being developed and expanded.
Making disruptive technology work for you.
TradeOff commences by protecting your existing customers from competitors’ digital tactics. TradeOff's early adopters also achieve unparalleled access to their competitors’ customers. TradeOff gives your customers direct, full access to your product range every time they play the game. This "front of mind" familiarity reduces customer churn and improves the share of wallet from your existing customers. TradeOff’s improves the cost effectiveness of marketing and advertising expenses and is fully transparent and accountable. TradeOff also is ideal for testing and launching revised and/or new products and augmenting existing sales and marketing campaigns. TradeOff also reduces the litigation risk and costs.