The TradeOff Platform

TradeOff is the solution for improving the developed world’s financial capability. Our platform provides the skills, knowledge, motivation and access to retail financial services. We do this through gamification. We have a premium quality, highly entertaining game at the core of the TradeOff platform: We call it “The Game of Money.”

THE Game of Money

TradeOff is simply the ultimate game. Play it for fun and entertainment. Play it to compete. Play it to learn how to make more money. Its all about fun and “learning by doing”.


From a basic savings account to the latest blockchain application, TradeOff engages, educates and empowers, demystifying retail financial services. Test-drive the products in the game and build financial capability, self-confidence and knowledge. Then transition to real world wealth.

Why Tradeoff

Life is getting tougher, and particularly without financial capability. Just ask the world’s major developed countries, through both the OECD’s 35 countries and the G20. They now recognise that the majority of their citizens lack the necessary financial capability to meet the many challenges to their financial security and lifestyle, leaving many to live out their retirement in poverty. We chose to gamify financial services because games change behaviour and scale to large numbers of people.

Tradeoff's Outcomes

Everybody wins

TradeOff's players have fun, can add as much as $US200,000 to their retirement funds and have a trusted source of knowledge. TradeOff's commercial partners increase customer engagement, loyalty and share of wallet. Financially capable customers are lower risk, lower cost customers. TradeOff protects existing customers from competitors’ digital tactics. TradeOff gives customers full access to your product range every time they play the game. TradeOff improves the cost effectiveness of marketing and advertising expenses and is fully transparent and accountable. TradeOff also is ideal for testing and launching revised and/or new products and augmenting existing sales and marketing campaigns. TradeOff also reduces the litigation risk and costs.


Proven and Highly Experienced
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Mike Burden

Mike is the creator and founder of TradeOff. Mike combines more than 30 years experience in both media and entertainment and financial services.
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Andrew Gilkes

Managing Director
Andrew combines a background in education, economics and financial services over the past 30 years in Australia and Asia.
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Matt Needham

Chief Information Officer
Matt has more than 20 years experience in financial services technology and games.
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Ben Sawyer

Game Architect
With nearly 20 years experience designing games for purposes beyond entertainment, Ben is considered one of the global experts in serious games, and games for behavior change. He serves TradeOff’s master game architect and consulting producer.
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Mark Donnellan

Executive Vice President
Mark has over 30 years experience in operational risk, compliance and audit in financial services in Australia and Asia.
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Hal Josephson

Executive Vice President
Hal has 30+ years experience as a technology entrepreneur in the USA, Asia and New Zealand specialising in gaming, media and telecommunications.
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Jon Hammond

Executive Vice President-Communications
Jon has more than 30 years experience in Media and Communications in the UK.
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Ann Duffy

Executive Vice President-Corporate Social Responsibility
Ann has 30 years experience in Corporate Social Responsibility in North America and Europe.