Disruptive technologies and the Digitalisation of financial services are fundamentally and permanently altering the local and global market place.
Regulation and litigation have significant impacts on financial institutions’ profits and brands.
The vast majority of people struggle to truly understand their own financial situation. Traditionally they would have turned for help to the financial service providers they have grown up with.
However, these are the the very same institutions that have lost consumer confidence over the last decade.
Financial institutions are seeking greater share of wallet from existing customers but traditional advertising and marketing are neither sufficiently transparent, accountable or cost effective to achieve this.